The deepest work Jamie does, now available as a self-study training with the Clarity Coaches Tribe
The complete coach-training curriculum, refined over 13 years and more than 400 graduates, now available in a self-study format with live access to the Clarity Coaches Tribe 2027 alongside me, Jamie Smart.
For 13 Years, This Has Been the Deepest Work I Do
More than 400 people have come through the Clarity Certification Training. Many of the most respected names in the Three Principles world today started right here.
CCT has historically sold for £12,000 (live in-person) and it's now available in a self-study format, plus weekly live sessions, at a fraction of that price. People who went through it still call it one of the best decisions they ever made.
The Clarity Certification Training is now available in a self-study format, with live access to the Clarity Coaches Tribe, for £3,995 (+VAT in the UK). A fraction of what the live training has cost.
It comes with the live Clarity Coaches Tribe 2027: weekly live calls with me and my team, two days together in person in the UK next July, and a community all looking in the same direction. When you join, your Tribe access runs through to mid-November 2027.
When you step in, you're getting the complete training together with real, live time alongside me and the community.
It's the work, woven together with a living community, right alongside your journey through the training.
This is for the person who's touched by these principles and knows there's more, and is ready to do the deepest version of this work.
"I did Clarity Certification Training in 2013/14 and it was excellent in creating a foundation from which I create transformation for my clients. Jamie is one of the most skilled trainers I know in helping coaches create deep and lasting transformation in their clients in a consistent and repeatable way. This course will help you do the same, but more than that, your own life will change as you more deeply understand the Principles he rigorously points to."
We're at a strange moment. AI is already making coaching and change work available to billions of people around the world. This is likely to actually increase the demand for live, in-person coaching.
Q: in a world like this, what makes a client choose you?
The answer: your ability to have a genuinely profound, transformational impact. The kind no AI can produce. This may sound harsh, but it's the kind that most coaches can't produce either. That depth is the one thing that becomes more valuable as everything else gets automated, and it's exactly what this training is built to give you.
Four Transformations That Stay With You for Life
The work itself is yours to keep forever. Here's what it gives you.
A Deep, Unshakeable Grounding in Yourself
This is the foundation, and the part graduates most often say was worth the entire investment on its own. You develop the kind of comfort in your own skin where you radiate wellbeing and confidence, and life's inevitable ups and downs stop derailing you. It's a quiet confidence that doesn't need to announce itself. People feel it the moment they're with you, the unspoken sense that you're someone who can hold the space and deliver the goods.
"This program has been one of the major stepping stones in raising my consciousness, allowing me to deal with life with a lightness and presence that I didn't think was possible, even in moments that others describe as wrong and horrible. Thank you, Jamie, I'm very grateful.🙏"
The Skill to Have a Real Transformational Impact
This is what clients pay you for, rave about, and refer their friends for. You develop the skill and embodied understanding to listen past everything someone is saying and hear the one thing that, once seen, changes everything for them. Then you learn to share what you've seen in a way that genuinely lands, even with the most skeptical person in the room, even with people who'd normally be allergic to anything that sounds remotely spiritual.
"This year has definitely deepened my grounding and I see that I have much more impact when I'm coaching someone."
Relationships That Get Richer, Everywhere in Your Life
Not just with clients. The same presence and connection that creates breakthroughs in your coaching quietly transforms your marriage, your kids, your closest friendships, the people who matter most to you. Graduates keep saying this is one of the pieces they never saw coming, and that it would have been worth the price of admission on its own.
"It's completely changed how I view all of my relationships and the depth of connection that I'm experiencing with everybody, particularly the people that I'm closest to."
Clients and Income That Come From Service, Not Selling
For most coaches, the "business side" feels like it belongs to a different world than the one they actually want to live in. This dissolves that split. Enrollment becomes a conversation people thank you for. And growing your practice finally feels like an expression of who you actually are, rather than a set of tactics you have to force yourself through.
"Halfway through the programme, I signed up 2 clients in one day and earned my entire investment back thanks to the impact this programme has given me."
The Work Behind This Programme
When I first encountered the principles behind clarity, I did what any obsessive modeller would do: I travelled the world to work with every first-generation teacher I could find who was having a profound impact with this understanding. I didn't just ask what they did. I watched. I listened. I modelled the implicit, embodied stuff most people can't even articulate.
Relatively quickly, something clicked. I found I could guide people into insight-friendly spaces rapidly and reliably, and other practitioners started asking me: How do you do that?
That question became the inspiration for the Clarity Certification Training, a programme that takes people who already have a passion for making a difference and shows them how to bring this understanding into every aspect of their work.
In the 13 years since, more than 400 people have been through it — coaches, therapists, consultants, trainers, retreat leaders, business owners — from every continent. What they all have in common: they were touched by this understanding and wanted to go deeper.
Is This You?
This is for people who have been touched by the principles behind clarity in their own life, and feel called to go deeper, whether or not they're already working as a coach.
Coaches, therapists, and change workers who are already doing transformational work and want to take their impact to a completely different level.
Trainers, consultants, and retreat leaders who want to bring the depth of this understanding into everything they do.
People in business and organisations who've been profoundly impacted by this understanding and want to bring it into their work, their teams, and their leadership.
People at a crossroads who feel the pull toward transformational work and are ready to make it real.
The thing they all have in common: you've been touched by this understanding, you're seeing it make a difference in your own life, and you're inspired to share it with others.
This is not for you if you haven't been touched by the principles yet. Almost everyone who comes into contact with this understanding has an aha moment that has them go, "Why doesn't everyone know this?" or "I have to get this out there." If there hasn't been that spark, this isn't the right starting point. Just reach out and we'll point you somewhere that fits better.
"Becoming part of Jamie's very first Clarity Certification intake allowed me to truly go deep with my clients and take them on a journey that transforms their lives, and to trust in my own wisdom more than I did before. Since then I have gone on to coach CEOs, Michelin-starred chefs and entrepreneurs, speak alongside the likes of Simon Sinek, Robin Sharma and Peter Jones, and be named Life Coach of the Year 2019."
Here's Exactly What's Included
You're getting the complete Clarity Certification Training, and a stack of bonuses chosen for one reason: to make putting it into practice faster, easier, and more certain. Here's the full picture.
The Complete Clarity Certification Training
Sold for £12,000 live-in-person. Even the self-study programme sells for £4,000. Yours to keep for life.
This is the work itself: 7 modules and 15 training days, refined over 13 years, taking you through everything you need to have a real impact and be well rewarded for it: your personal grounding, your transformational impact, and the business of building a practice that feels like you.
Module 1 — Coaching Foundations: Clarity, Connection and Certainty
The bedrock. You build the kind of deep, unshakeable grounding that lets you hold the space for anyone, and the "quiet confidence" people find so compelling.
- Using the single paradigm and implication-based learning to create profound transformation
- Building deep, soul-to-soul rapport with individuals and groups
- Harnessing the power of insight and realisation
- Minimising self-doubt and maximising the quiet confidence that feels so good
Module 2 — The Clarity Coaching Model and the Role of Intuition
You learn to see the principles at play in any situation, and to navigate by wisdom rather than second-guessing yourself.
- Seeing the role of the principles in any situation, so you establish credibility fast
- Navigating by wisdom to make better decisions and have greater impact
- Identifying and clearing your own blind spots and sticking points
- Awakening your inner source of leadership, so you move forward without fear of criticism
Module 3 — High Impact Coaching: Presence, Listening and Creativity
The heart of your impact. This is where you develop the presence and deep listening that make transformation possible.
- The deep listening that's the superhighway to profound change
- The authenticity and presence people can feel, your route-finder for real transformational work
- Talking about the inside-out nature of life in a business-friendly way
- Working with "nothing on your mind," secure that you'll have what you need when you need it
Module 4 — High Impact Coaching: Getting Your Client the Result
You learn to keep your bearings under pressure and take a client all the way to the breakthrough.
- Keeping your bearings in challenging moments, and finding them again fast if you lose them
- Seeing that there are only ever two problems a client has, which eliminates burnout
- Identifying your client's "ultimate leverage point" for genuine transformation
- Speaking from a clear mind with individuals and groups, trusting your inner wisdom
Module 5 — Your Coaching Practice: Visibility, Engagement and Value
The business side, made human. How to be seen and create value without it ever feeling like "selling."
- Freedom of thought around money, wealth and fees
- Finding well-qualified people to work with, with niching and targeting demystified
- The key to forming relationships with the people you're meant to serve
- The Clarity Value Formula, the key to generating value from the impact you have
Module 6 — Your Coaching Practice: Audience, Influence and Enrollment
Where enrollment becomes a conversation of service, and you find the business model that actually fits your life.
- Falling in love with enrollment, with stress-free conversations that remove pressure
- Finding the practice model that fits you, including the 6-Client Coaching Model
- The number one most reliable, low-cost way to grow your practice
- Why being a transformation professional is a great path, and how to thrive in it
Module 7 — Integration, Celebration and Certification
You consolidate everything, step into the community, and certify.
- Integrating all you've learned and troubleshooting any remaining sticking points
- Deepening your connection with a close-knit community of lifelong friends and peers
- Celebrating how far you've come and sharing your vision for the future
Become a Certified Clarity Coach
When you complete the training, you'll have the opportunity to certify as a Clarity Coach, a recognised mark in the Three Principles world that tells people you've done the deep work and have the skill to make a real difference.
There are real criteria, including a number of coaching hours you log and submit, because a certification only carries weight if it actually stands for something.
And there's no deadline. You certify whenever you're ready, whether that's a few months from now or further down the line as your practice grows. The work is yours for life, and so is the path to certification.
"When I came into CCT, I had signed one new client in three months. Since starting, pretty much everything has changed: I've signed 11 clients, been invited to speak on a podcast, and I'm now in discussions to build a group coaching programme for senior leaders. My deeper understanding of the Principles, alongside Jamie's Clarity model, has given me something to lean into with clients that is impacting people more than I could ever have imagined."
2027Live Access to the Clarity Coaches Tribe 2027
This is what turns owning the work into a live, supported, connected experience. From mid-November the Tribe becomes the Clarity Coaches Tribe 2027, built around three promises that came straight from our members' answers to our survey: grounding, so you stay steady whatever's going on; impact mastery, so your coaching goes to a whole new level; and visibility that feels human and true to you, so your message reaches the people who can benefit from it. Your access runs through to mid-November 2027.
The heart of it is the Tribe Hour: one live hour on Zoom, four Wednesdays a month at 18:00 UK, with a different type of session for each part of your work. Here's what's included:
Laser supervision
A short clip of a member coaching or teaching, unpacked live, moment by moment. Everyone watching starts to spot the subtle distinctions that create a shift, so you leave knowing what made it work and can do it again on purpose.
Laser coaching with me
A focused session on whatever matters most to you right now, whether that's a client you're stuck with, a decision about your practice, or your own grounding. You leave with fresh insight and a clear sense of your next step.
Masterclasses with guest experts
Handpicked guests who stretch your thinking and bring practical tools you can use straight away. Previous guests include first-generation 3P teachers like Bill Pettit and Mark Howard, and coaches like Michael Neill and Rich Litvin.
NEW: Unpacking with Emma and me
When a coaching demonstration or a teaching moment has a lot in it, Emma and I take it apart together, so you can see what was happening underneath the words and why it landed.
NEW: The Visibility, AI and Marketing Lab with Andrea
A practical workshop on what's working for coaches right now, from proven marketing strategies to AI tools that save you time, with specialist guests when a topic calls for it. You leave with something you can put to work that same week.
The Tribe WhatsApp community
Where members share their wins and ask for a fresh perspective between sessions. Dip in as much or as little as you like.
Catalyst Circles
Small teams of Tribe members who get to know you and your work and help you keep moving, from January, plus coaching exchanges if you'd like to practise by coaching each other. Both are optional.
NEW: Your personal roadmap
A roadmap made for you, showing where to focus right now and which parts of CCT Self-Study will help most with your next step, so you always know where you're going.
Every Tribe Hour lasts 60 minutes and is recorded, and the recordings stay in your members' area for good, so you never miss a thing.
The Coaching Language Magic Bootcamp, Live on Zoom, 14–15 November
Two live days on the language of transformation, and the official start of the Tribe 2027. Clients often tell you so much that it's easy to get lost in the content. Underneath it there's a hidden structure, and once you can hear it, it's like having X-ray vision for your client's world: you see what really matters to them, and what's been in the way, often before they can see it themselves. The right question comes easily, even with the client who's been stuck for years. Your live ticket is included when you enroll before Friday 6 November.
The Tribe Immersion: Two Days Live in the UK, July 2027
For those who came this year, it was the absolute highlight of the Tribe. Two days in person with me and your fellow coaches: a conversation that starts over coffee and carries on over dinner, and the quiet moments when something lands for everyone at once. You come home with fresh clarity and connections that last. Dates and venue will be announced soon. And if you can't travel, no problem: our live-streaming team will be on site, so you can take part in the whole event actively over Zoom.
NEW: Content Jam
Six sessions over three months from January. You sit down with fellow Tribe members for real, connected conversations about your work, on camera, and leave with short clips you can publish. When content comes out of a genuine conversation, it sounds like you and it's a pleasure to make. Over three months you build a library of conversations in your own voice, so people get a feel for you before they ever get in touch. Content Jam was created by CCT grad and lead generation expert Charlie Madison, and Andrea and I are using his system for our own work right now.
VIP Learning Access
Free access to all our live workshops under £600, and special Tribe member pricing on everything else, so you can follow your curiosity at little or no extra cost.
A One-to-One Session with Andrea
A private session with Andrea, the strategic brain of my business. He brings a rare mix: a deep understanding of the principles (he coaches regularly, in both English and Italian), a background in digital marketing that goes back to his early twenties, and an intuitive sense of how AI is changing the work of coaches. Use your session for mentoring, coaching or consulting on anything that helps you grow your practice. You leave with a clear plan and simple tools you can use straight away.
High-Ticket Enrollment Unpacked
Your own personal reference experience for exactly how to enroll a client on a high-ticket package, from the initial invite to making the proposal and closing the deal. You get a genuine backstage pass: the full recordings of me holding real enrollment conversations with four very different prospective clients, live, then unpacking each one afterwards. You'll come away with the simple mindset shift that takes enrollment from something you dread to something you love, the two things a client has to feel before they'll invest, and how to meet "I can't afford it" or "I need to think about it" with presence instead of pressure.
Enrolling Clients via Messenger
Enroll clients straight from your DMs: how to transition naturally from a post, to a conversation, to a paying client.
Escape Velocity: The Transition Blueprint
A clear, step-by-step path out of the day job and into doing work that matters, so the leap from employed to self-employed feels safe and achievable instead of terrifying. You'll work through the three transformations behind a successful transition, develop the "future-proof" skills that are hardest to automate, and build a new relationship with money beyond salary-thinking, ending with the one thing most people never make and that keeps their leap stuck in the "someday" pile: a rational, practical transition plan.
The Thriving Coaches Blueprint
Escape the time-for-money trap and move to high-value coaching packages, so you can earn more from deeper, longer-term work with your clients. You'll get the step-by-step process for signing clients onto high-end packages instead of charging by the hour, learn to feel genuinely comfortable charging premium fees and backing them up with results, and finally de-mystify marketing so going to market feels natural and authentic to you rather than salesy.
Advanced Coaching Skills & Therapeutic Wizardry
How to go upstream into the principles fast to create profound transformation, and develop "x-ray vision" for the deeper structures that keep your clients stuck. The full recording of a three-day deep dive into calibration, connection, and what I call "super acuity": the advanced calibration that lets you see what most coaches miss, the incisive questions and linguistic structures that open up breakthrough conversations, transformational metaphors that create instant shifts, and how to work with the counterintuitive "double-binds" that keep clients stuck. It gives you real confidence in the difference you can make.
ICF Core Competencies from a Principles Perspective
A walk through the ICF's globally recognised core competencies through the lens of the principles behind clarity. If you're an ICF coach, this is where the professional standard you already work to meets the depth and transformational impact of the Three Principles, so the framework stops feeling like a box-ticking exercise and starts pointing at what actually creates change for your clients.
Speaking from the Heart: The Magic of Transformational Public Speaking
Discover that speaking to a group isn't about performing or impressing anyone, it's about letting your true self be seen. You develop the kind of ease and trust in front of any audience, on a stage, a podcast, a livestream, that turns every talk into a space for real connection and transformation, so you can reach far more people without the fear that used to hold you back.
Clarity for Personal Transformation
Trade stress and self-doubt for a quiet assurance that runs through every part of your life, money, health, purpose, so you create results with ease and live a life that fits you like a glove. This eight-part journey wakes you up to your true nature, the source of everything you want to create, and brings that clarity into the eight areas where it matters most: success, relationships, money, health, work, purpose, results and freedom.
Clarity Masterclass Library
Immerse yourself in the beautiful feeling and the deeper truth of the principles, learning from some of the most experienced Three Principles teachers in the world, many of whom worked directly with Sydney Banks himself.
Enroll now and get the full CCT curriculum, the live Tribe, and all the bonuses above.
Enroll nowReal People. Real Results.
"I've experienced a real, profound 'I'm-never-going-to-see-life-the-same-ever-again' kind of transformation."
"It's helped me to go out and win a lot more work."
"I've gone from struggling to make a living, to having my best six months ever! My coaching business is going from strength to strength, and best of all, it's happened effortlessly."
"I am happier than I have ever been, earning more than quadruple what I was earning when I started the course."
"I'm a much happier person despite going through a series of events which on the surface would appear fairly difficult. Being able to cope with things like that with grace and ease, that's what the programme can give you."
"I've got my confidence and love of life back."
Seven-figure coach Pam describes how the programme helped her get far more profound shifts with her clients, plus the unexpected personal shift that hit on the very first weekend and is still showing.
"The value it's given to me personally has been immense, even without the value it's given to my clients and my business."
Six-figure business coach Jeff describes how the work lets him create shifts with clients in minutes, and the transformation in what he calls the "emotional rollercoaster" of his life.
"Since I've been on Jamie's course my business has been growing. Because I'm more stable and more centred, the growth I'm getting is more stable, more sustainable."
Farah joined as a registered psychotherapist wanting to set up her own private practice and earn enough to leave her full-time role. She did, and what she didn't expect was how far the results with her clients would go.
"The core scores were just crazy. Someone starting off with quite extreme psychological distress, dropping right back into the normal clinical population. To get that kind of drop was completely mind-blowing."
There are many more video testimonials and success stories from CCT graduates, you can explore the whole collection here →
Over £20,000 of Value. Yours for £3,995.
The complete training, plus live access to the Clarity Coaches Tribe 2027 through to mid-November 2027, plus every bonus above. Here's a quick recap of what's included.
Everything You Get
- The Core TrainingThe Clarity Certification TrainingThe complete self-study programme£4,000
- Live Access to the Clarity Coaches Tribe 2027£3,600
- Coaching Language Magic Bootcamp (enroll by 6 Nov)£995
- The Tribe Immersion, UK, July 2027£797
- Content Jam£395
- VIP Learning Access£595
- One-to-One Session with Andrea£595
- High-Ticket Enrollment Unpacked£1,995
- Enrolling Clients via Messenger£495
- Escape Velocity: The Transition Blueprint£1,995
- The Thriving Coaches Blueprint£1,995
- Advanced Coaching Skills & Therapeutic Wizardry£1,995
- ICF Core Competencies from a Principles Perspective£995
- Speaking from the Heart£795
- Clarity for Personal Transformation£995
- Clarity Masterclass Library£995
What happens the moment you enroll…
- Instant access to the complete Clarity Certification Training and every self-study bonus. You can get started as soon as you've enrolled.
- You're welcomed into the private Tribe community and sent the full calendar of upcoming live Zoom sessions. Enroll before Friday 6 November and your first live event is the Coaching Language Magic Bootcamp on 14 and 15 November, the official start of the Tribe 2027.
- Your place at the Tribe Immersion in the UK in July 2027 is reserved, with the livestream option if you aren't in a position to travel.
VAT only applies to clients in the UK.
The materials and bonuses are yours to keep for life.
Zero Risk. Full Confidence.
Enroll, start going through the training, attend the live sessions, and experience the community for yourself. If you're not blown away by the quality and the difference it's making for you, we'll give you your money back. No hassle, no quibbles.
We can offer this because we know what this work does for people. More than 400 graduates over 13 years have shown us that.
Frequently Asked Questions
What exactly do I get for £3,995?
The complete Clarity Certification Training curriculum (yours for life), live membership in the Clarity Coaches Tribe 2027 through to mid-November 2027, including the two-day Tribe Immersion in the UK in July 2027, and the full set of live and self-study bonuses. Everything on this page.
When does the Tribe 2027 start?
Mid-November, with the Coaching Language Magic Bootcamp live on Zoom on 14 and 15 November. Enroll before Friday 6 November and your live ticket is included. Your Tribe access then runs through to mid-November 2027.
What kind of results have people had from this programme?
All sorts. Coaches signing more clients and building thriving practices, therapists watching their clients' results go through the roof, and deeply personal shifts in confidence and wellbeing. We'd rather show you than tell you: you can watch and read dozens of CCT graduates sharing their experience in their own words here.
Is there a payment plan?
Yes. You can pay in one payment of £3,995 + VAT, or spread it across three monthly payments of £1,495 + VAT. Both give you full, immediate access to everything.
I'm not yet working as a coach. Is this still for me?
Absolutely. Many people who go through the programme aren't yet working as coaches or therapists. They've been personally impacted by this understanding and want to bring it into their work, their businesses, their families, and their lives. The programme meets you where you are.
How much time do I need each week?
The curriculum is self-paced and available immediately, so you work through it at whatever speed suits you. The live Tribe Hour happens on Zoom four Wednesdays a month at 18:00 UK, with no expectation that you attend every one. Most people find a rhythm of a few hours a week.
I live outside the UK. Can I take part fully?
Yes. We have members on every continent and all live sessions are online. The Tribe Immersion in the UK in July 2027 also has a high-quality live-stream option.
What if I can't always make the live calls or the July event?
No problem at all. Every Tribe Hour happens on Zoom, lasts 60 minutes and is recorded, so you can catch up in your own time whenever the timing doesn't work for you. And the two-day Tribe Immersion in the UK in July 2027 is fully livestreamed, so if you can't travel, you can still take part actively over Zoom and be part of the whole thing. Wherever you are, you won't miss a thing.
I'd like to speak with someone before enrolling. Is that possible?
Of course. You can send Andrea a WhatsApp message, or book a call directly on his calendar. You're also welcome to book a quick call with me. We're happy to help you work out whether this is right for you.
What Graduates Are Posting
There are many more testimonials and success stories from CCT graduates, you can explore the whole collection here →
The Deepest Work, Now Yours
If this is the work you've always known you wanted to do, it's here whenever you're ready. The training and all the self-study materials are yours to keep for life.
What happens the moment you enroll…
- Instant access to the complete Clarity Certification Training and every self-study bonus. You can get started as soon as you've enrolled.
- You're welcomed into the private Tribe community and sent the full calendar of upcoming live Zoom sessions. Enroll before Friday 6 November and your first live event is the Coaching Language Magic Bootcamp on 14 and 15 November, the official start of the Tribe 2027.
- Your place at the Tribe Immersion in the UK in July 2027 is reserved, with the livestream option if you aren't in a position to travel.
Jamie